◼️ About the meanings, about the promised, about the important ...
In the era of brands and trends, it is very easy to get lost, and most importantly, to lose yourself. How expensive, and how important, stop and think - And who am I? What am I talking about? What's my point? What is my value? What is my passion? These are fundamental questions that are so lacking in time in the constant race towards numerous goals that never stop, further, more, higher, and so on non-stop .... What's the point? Or maybe they will not be afraid to leave the running distance, for a while, and ask themselves such important questions, so that they no longer run from point A to point B without having time to notice the life around? Maybe it's time to stop and think about the quality of your life, your path, your business, what value does all this bring to the lives of others and the world as a whole?
After years of the business race, I came to a certain truth, giving is a sacred need for all of us, one might say so. It is wonderful to consume, but it is even more beautiful to bring benefit to this world, to be valuable, and therefore to be filled even more. Sounds great, doesn't it ?! Having been 13+ years in advertising and marketing communications, I lived in extremes, sometimes in love with the industry, then - what am I doing? Helping sell 'vodka / bleach / screwdriver'? To whom, why and most importantly, but what is the point ????? This question oppressed me for a very long time, and from time to time, I really wanted to leave the sphere, and left, but always returned, I couldn't go far ... And in search of myself among countless books and trainings, I heard a thought, maybe what you have been doing all your life is your destiny, what defines you, otherwise, for so long you would not be engaged in masochism, thought, and began to slowly let go ...
I was captivated by the Disney cartoon Frozen (both parts!), About the power that you, each of you, are given at birth, but if you don't know and don't use it skillfully, it destroys, and above all, you. And the only way is to understand your nature, to connect with it, to accept it completely, so that your strength will fill you and work with you for you. And so it happened, it’s not easy, it’s not fast, but it happened to me.I stopped, listened to myself, my nature, felt it, my ‘‘ identifying ’, my passion, and accepted and gave birth to her, that is, him, NAME is my branding bureau.What's the point, you ask? And ask right! It is very correct to ask the right questions in order to get the right answers. And the meaning is in the truth, friends. Truth heals. True, not for everyone, though only for the brave, for those who were not afraid of their real selves, to go deep and far ...NAME is about the search for you, your identity (personality), your authenticity, what you came with and why you came to this world, the value that you want and can create and, with its help, create. Yes, today, in the capitalist world, the world of overconsumption, brands have taken over everything and everyone.
But what is a brand? On the good, without going into boring theory, this is a beautiful image created by someone for whom, in order to sell something and a little more. Well, something like that, yes, not romantic. And being 13+ years around among all sorts of local and global brands, reading + - the same type of values on the walls of head offices, I wondered, well, can it be different? To tell the truth. And can not soulless brands be at the head, but living ones, behind which there are living people, personalities, NAMES. Just think, is not a tautology, not really.My idea is that there are bigger real names in the world that were before brands, big personalities, who created them before. It is important.
For example, Steve Jobs and Steve Wozniak, they were long before the appearance of Apple, and the latter is more of a logical train, packaged very correctly and beautifully. After all, further, so as not to create these both from Apple or Pixar, in all this - they are before, their passion, their dreams, their ideas, they are primary, and it attracts everyone, the truth is very attractive. Do not think, I am a brand strategist, I am not against brands, I am very much for, but for the fact that in the beginning there was still - L-personality, her nature, her passion, her work, her experience, her value, And then, feeling your nature, you feel the power to realize that idea of yours, that all your potential, and bring that value into the world that you want to believe in and follow, sincerely.
Fill the world around and yourself with creative energy. When everything is high, even when quarantined, even when everything has stopped, even when there are big debts, even when physically weak, even when you feel discouraged by moments or fall deeply into depression, it will fill you up and inspire you to get up and go forward, no matter what , to realize yourself, your personality, your idea, your company and your life's work, because this is the great Ecumenical plan, isn't it?) Self-realization is our everything !! Say utopia, perhaps, but what if it works out, because, for example, to the doctor, we still go to his ‘name’ before, and not to the brand, although this is already changing rapidly ...NAME is about an authentic brand, which is based primarily on you, your nature, your idea, your value, your personality.
A brand that maintains identity in others, in its consumers, followers. NAME is about having more names, realized and filled, who will create, make your dreams come true and show you the present. NAME is about beauty in everything, primary in you ...Today is an amazing time, the world has stopped, and as never before has given you a chance to ask yourself these important questions. And who am I? What am I talking about? What's my point? What is my value? What is my passion? What is my genius? He is in everyone, everyone ... And try to hear these important answers.
Stop, it's not scary, I tried it, it's great, it's about you, about me, about freedom, about joy, about ease, about #impossible, believe me;)
Taking off the ‘crown’, sincerely yours,
Anna Popova #staytuned #followmeto …❤️
#NAME #brandit #bebrandedRIGHT #feelfree #createbeauty
