Client: Brand 'Ecotorba' (Lavasta Group) - full-cycle manufacture of high-tech eco-bags within over 4 years experience, 40 seamstresses producing 8000 eco bags a day. The facility over 4 years more than 15,000,000. A leader in the market of eco-bags production in Ukraine.

Task: 'Ecotorba' rebranding to set up a leading position in the market of eco-bags production in Ukraine and expand globally (CIS, USA, Europe).

The Challenge was to create eco-friendly brand that corresponds to brand vision - to create a mind shift from 'consumer' (inaction & laziness) to 'creator' (towards responsibility for 'my' life and common future) and brand mission  - to raise awareness of overconsumption & change lifestyle towards responsible consumption.

Renaming: TORBA

BRAND MESSAGE: consume responsibly and have fun!

BRAND SLOGAN: TORBA that's ur all / ТОРБА то твоє все (UA) / ТОРБА эт твое все (RU)

We are proud to help our clients with such a big deal - to raise eco-friendly awareness towards eco-frienly consupmtion. Congrats, guys!

Corporate WEBSITE https://lavastagroup.com/ https://www.eurotorba.com/