The American Chamber of Commerce in Ukraine is an affiliate of the U.S. Chamber of Commerce. The Chamber is Ukraine’s oldest international business association, operating since 1992. Being a non-governmental member-funded non-profit organization, the Chamber represents the biggest investors and largest multinationals operating in Ukraine which contribute greatly to the state budget and create opportunities for people in Ukraine to realize their potential. For 28 years, AmCham Ukraine has been delivering the voice of business at the highest level. The Chamber cooperates closely with Ukrainian state authorities to improve the business environment and attract Foreign Direct Investment into the economy as well as advocates for predictable, transparent and stable rules of doing business.
The Challenge
Task: Rebranding/repositioning/renaming of the American Chamber of Commerce in Ukraine regarding its 25th anniversary.
BRAND NAME: ACC
BRAND POSITIONING: BRIDGE
Bridge is a symbol of connection and stability which passed the test of time. It links parts of the city, buildings, even continents.
Bridge is always taken strong, reliable & positive; it helps and gives you confidence in getting from one point to another.
BRAND POSITIONING STATEMENT: To successful and demanding leaders in top companies who proactively strive for perspectives for their businesses / employers / industries American Chamber of Commerce in Ukraine is the most CREDIBLE and trustworthy business association with proven EXCELLENT REPUTATION and over 25-YEAR legacy.
